TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever pondered what it would require to revitalize a humble cheeseburger into a branding sensation? Well, our friend Carl the Cheeseburger is about to show us just that. Carl's been feeling a little stale. He knows his tried-and-true recipe is mouthwatering, but he's yearning something more. He wants to make a statement in a world of patties . That'